This leading e-health platform is personalizing mental healthcare for its users

Here's how!

By offering health checks, Mindlab is not only enhancing their online user journey experience, they also increased overall platform engagement and retention with IntelliProve.

In the rapidly evolving field of online mental healthcare and wellbeing, innovative solutions are paving the way for more effective and personalized user journeys. Mindlab, a leading mental healthcare platform in Belgium, has embraced the power of facial analysis technology to enhance their offerings and provide a unique user experience. In this customer story, we delve into Mindlab’s perspective on the added value of IntelliProve, the integration of technology with their platform’s content, and their experience with the IntelliProve team.

IntelliProve is a catchy method that triggers our users, makes them curious and invites them to take a health check on our platform.

Sare De Caster, CEO Mindlab

IntelliProve is a catchy method that triggers our users, makes them curious and invites them to take a health check on our platform.

Sare De Caster, CEO Mindlab

The Added Value of IntelliProve within Mindlab

Mindlab, one of the leading online healthcare platforms in Belgium, offers qualitative courses for common mental health challenges based on cognitive behavioural therapy treatment guidelines and manuals. For example, the platform is used to improve employee and corporate wellbeing. Despite the valuable content, Mindlab struggled with getting the right information to the right person, which is crucial to increase user engagement and retention. The lack of personalising the content to the users’ need is a common problem in the field. Mindlab decided to use IntelliProve to overcome these challenges.

Mindlab recognizes the immense value that IntelliProve brings to their platform and users. By incorporating mental health assessment through face scanning, IntelliProve complements the subjective measurements gathered from questionnaires with objective parameters. This technology empowers users by providing them with tangible and measurable insights into their mental health status. “IntelliProve allows us to offer the user a kind of objective mirror” says Jan Lazeure, co-founder at Mindlab. Additionally, the face scanning feature acts as a captivating method that sparks curiosity and motivates users to take the test. With IntelliProve, Mindlab can offer a comprehensive and holistic approach to mental health assessment.

IntelliProve enhances the overall user experience and value of the Mindlab’s platform!

Enhanced online user journey experience

Mindlab seamlessly integrated IntelliProve’s technology into their platform, aligning it with their existing mental health modules and content. Currently, users can experience the face scan in three different ways within Mindlab’s platform.
  • Firstly, the scan is offered during the login process, providing users with regular monitoring at a frequency of 3 times per week. 
  • Secondly, the scan is incorporated at the start and completion of each online module, enabling users to track their progress and observe the impact of their engagement with the content. 
  • Finally, the face scan plays a significant role in specific modules that focus on breathing techniques or meditation exercises. Here, the scan is utilized before and after exercises, allowing users to objectively assess the direct influence of these practices on their scan results. 

This well-thought-out integration strategy ensures that the technology becomes an integral part of the user journey, enhancing the overall experience and value of Mindlab’s platform.

IntelliProve brings the right information to the right user.

Support from the IntelliProve Team

Mindlab highlights the exceptional support provided by the IntelliProve team throughout the integration process. “There was regular communication about the status during and after rollout. Very satisfied customer as far as we are concerned!” says Jan Lazeure. From the initial stages to the final implementation, IntelliProve has demonstrated a commitment to delivering top-notch assistance. The IntelliProve team actively engaged with Mindlab, offering prompt and effective support, and maintaining regular communication regarding the status of the integration. Even after the implementation phase, the contact and support continues, solidifying Mindlab’s satisfaction with their partnership with IntelliProve.

Rollout in 3 steps at Mindlab

IntelliProve was rolled out to the entire Mindlab platform in 2 weeks

1. Kick Off

We discussed the integration strategy and timing with the Mindlab (technical) team.

2. Integration and Testing

The IntelliProve API software was embedded, customized to the Mindlab’s brand look & feel and properly tested.

3. Launch

We fully rolled out Mindlab in 2 weeks. Step-by-step to ensure a succesfull adoption. 

There was regular communication about the status during and after rollout. Very satisfied customer as far as we are concerned!

Jan Lazeure, co-founder Mindlab


Mindlab’s collaboration with IntelliProve has proven to be a game-changer in the field of mental healthcare. By incorporating facial analysis technology into their platform, Mindlab has unlocked the potential for objective insights and a more engaging user experience. The seamless integration of IntelliProve’s technology with Mindlab’s content and the exceptional support provided by the IntelliProve team have further solidified this successful partnership. As Mindlab continues to evolve and innovate, IntelliProve remains a trusted ally, empowering Mindlab and their users on their mental health journey.

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